Media Education Goes Professional?

FC Bayern München Goes Social - The Value of Social Media for Professional Sports Clubs

In 2010, FC Bayern München (FCB), one of the world’s most successful football clubs, had just finished a successful season from a commercial perspective as well as on the field. With regard to its digital service portfolio, FCB had successfully established its digital content distribution and an e-commerce platform. However, the club seemed to have missed one major trend: the rise of social med...

Professional education.

Professional education: Some reflections

It was a courageous decision to found a journal in the early 1980’s; and it was nothing less than a leap of faith to name a journal: Education for Information. The times were not auspicious: people were becoming less certain as to what ‘Education’ was; and it was often said of ‘Information’ that it told one more about the user of the term than it did about its intended objective correlative. Li...

AAPOS Professional Education Committee

Higher professional education

We wish to commend Patterson et al (March Journal)1 on their endeavour to describe a competency model for general practice. We fully support their view that it is important to be able to describe not only what we do but also what our patients want us to do. We are also gratified that they have provided further support for the validity of the component consultation competences contained within t...